KUANTAN: Inspired by strong figures for last year, the Pahang government is now aiming to welcome 13.8 million visitors this year. Last year, the state recorded 13.7 million tourists exceeding the state government's target of 13.5 million tourists. The east coast state's tourist arrivals had been rising steadily, from 13.2 million in 2023 and 10.18 million in 2022. In 2021, it recorded two million arrivals only when the country's borders were closed due to Covid-19 restrictions.
State Unity, Tourism and Culture Committee chairman Leong Yu Man said Genting Highlands was the top among the 20 popular tourist destinations in the state last year, drawing 8.55 million visitors. This was followed by Kuantan and Cameron Highlands with 2.28 million and 1.37 million visitors, respectively. "Taman Negara, one of the world's oldest rainforests, attracted 135,435 tourists in 2024 compared to 128,592 visitors the previous year," she said in a statement.
Leong said Pahang tourism had organised 35 major international events throughout this year, including the Malaysia International Tourism Expo (MIT) Pahang, which made its debut last year, and Southeast Asia's longest-running international bird race event, the Fraser's Hill International Bird Race, in June. She said apart from focusing on promotion campaigns, the state government had planned familiarisation visits where travel agencies and stakeholders from abroad will be brought to visit top holiday destinations in the state.
Leong said the state government also paid equal attention in promoting holiday destinations and featured them in all its campaigns, including brochures and social media. "We believe that all tourism destinations in Pahang, both old and new, have some form of appeal which gives visitors a reason to drop by," she said.
Source - NST